House of Beauty Medi Spa
Capturing High Intent Local Demand Through Search Visibility
525
221
30.9x
$500
Snapshot
The Situation
Julie’s spa had a strong local reputation and delivered excellent treatments. But online, people searching for facials and skin treatments nearby were often finding competitors first. The demand was already there, the spa just wasn’t showing up.
What Changed
- Built Google Ads campaigns targeting people within 15km actively searching for facials and skin treatments
- Focused the budget on high-intent searches — people ready to book, not just browsing
- Sent traffic directly to the booking system for fast appointment confirmation
The Outcome
- 525 confirmed bookings
- 221 new clients in five months
- $77,350 in revenue from $500 a month in ad spend
The spa didn’t change. It just became easier for local clients to find it.
Read the full case study below
New patient flow should be predictable. If it isn’t, something in your marketing isn’t working.
House of Beauty Medi Spa
The Full Case Study
What we changed, what we did, and what it produced
525
221
30.9x
$500
Julie had already built a great spa. Clients loved the treatments, the environment, and the results they were getting. Word of mouth was strong, and many clients came back regularly.
But new clients were harder to come by than they should have been. The spa was not showing up consistently when people in the area searched online for facials or skin treatments. The issue was not the service. It was that the right people could not find it.
The Situation
House of Beauty Medi Spa is just outside Wellington, New Zealand. The spa specialises in skin rejuvenation treatments and facials. It’s a premium spa and clients who find it tend to stay.
The problem was getting found in the first place. People in the area were actively searching for exactly the kind of treatments the spa offered. Without a structured presence in those search results, many of those potential clients were going elsewhere. They chose competitors not because the competitors were better, but because they were more visible.
What Was Actually Wrong
What We Did And In What Order
1
Understand Local Demand
We looked at what people in the Wellington region were actually searching for when they wanted spa treatments. We analysed the specific words they used, when they searched, and how far they were willing to travel. The pattern was clear high intent local searches with nobody capturing them.
2
Build the Campaigns
We built Google Ads campaigns targeting people within 15km of the spa who were searching for facials, skin rejuvenation, and spa services. The focus was simply to appear in front of the right person at the right moment. We avoided broad awareness and focused on specific, local, intent based searches.
3
Make it Easy to Book
Google ads brought in people already searching for treatments nearby. These were people close to booking. The website gave potential clients enough clarity on the treatments, the experience, and what to expect. The path to the “Book Now” button was clear and obvious. From there, booking was straightforward. There were no extra steps and no confusion.
The Detail Behind The Numbers
Who Was Searching
The campaigns targeted men and women within 15km who were actively searching for skin treatments and spa experiences. These were not people casually browsing. They were people who had already decided they wanted a treatment and were looking for somewhere to book.
What the Ads Said
The messaging was direct and matched what people were searching for. We used no clever slogans. We relied on clear, relevant ads that told people what the spa offered and made it easy to take the next step.
How Bookings Were Tracked
Bookings were tracked through the spa’s booking software as well as third party sources such as Google Analytics (GA4).
The Compound Effect
Out of the 525 bookings, 221 were new clients. Many of those new clients have since returned for further treatments. The initial campaign revenue of $77,350 does not capture the full value. A new client who returns three or four times is worth significantly more than their first booking.
The Results
525
221
1,073
$77,350
$147
30.9x
$500
$30
The monthly ad spend was $500. The campaign ran from March to July 2024. That equates to $30 in revenue for every $1 spent on advertising.
What This Tells Us
A lot of clinic and spa owners assume they need a large advertising budget to see meaningful results. This case shows that is not always true.
When the demand already exists, the job is not to create demand. It is simply to show up when people are looking.
House of Beauty Spa did not change its treatments, its pricing, or its team. It became visible to people who were already looking for exactly what it offered. The bookings followed naturally from that.
Is This Relevant To Your Practice?
This is a day spa, not a medical aesthetics clinic. But the situation will be familiar to many practice owners:
- People in the area are searching for treatments you offer
- Competitors are appearing in those results first
- Your clinic delivers excellent results, but new clients are not finding you consistently
- You are not sure whether advertising is worth it or where to start
When that is the situation, the issue is almost always visibility. It is not the quality of what you offer.
"We started seeing new clients come through quite quickly once the campaigns launched. Many of them have continued returning for treatments, so the impact has gone well beyond the initial bookings."
— Julie, Owner, House of Beauty Spa
Scope Of This Engagement
Platforms
Duration
What was included
Running ads and not seeing the bookings to match?
Consistent new patient flow isn’t random. It’s driven by how your marketing is structured.