Teamwork

About Us

Built on Practice Ownership. Engineered for Measurable Growth.

Focus

Built for Established Practices. Focused on Predictable Growth.

At Aesthetix Digital Agency, we partner with established skin clinics, aesthetic practices, dermatologists, cosmetic dentists and plastic surgeons to engineer predictable patient acquisition and structured growth.

Led by a former multi-clinic owner, our approach connects marketing investment directly to treatment room ROI and overall practice performance. Execution alone isn’t enough. We bring integrated methodology and commercial clarity, ensuring marketing is structured, aligned, and accountable to measurable business outcomes.

Expertise

Specialists You Can Trust

We don’t outsource your growth. Every team member working on your account is trained specifically in skin, aesthetics and cosmetic specialist marketing, with a clear understanding of regulatory compliance, practice operations, and commercial performance.
 
Our team brings real-world experience in growing treatment- and procedure-based practices. We understand patient flow, capacity, margins, and the operational realities that influence marketing decisions.
 
As a specialist boutique agency, we work closely to ensure marketing activity is tied directly to commercial performance
 

Commercial Lens

The Difference in Our Approach

Aesthetix Digital Agency is led by a former multi-clinic owner who understands firsthand the commercial and operational realities of running a treatment- and procedure-based practice.

 

That experience shapes how we approach marketing. We consider the full patient journey — from awareness and acquisition to retention, reactivation, and lifetime value — and how each stage influences overall practice performance.

 

Whether focused on new patient acquisition or long-term patient value, our work is designed with the whole practice in mind — aligning marketing with operations, compliance, and long-term commercial objectives.

Leadership

Practice Experience, Engineered for Performance

Aesthetix Digital Agency is led by co-founders Kirsten and Nigel, combining multi-clinic ownership experience with digital intelligence and systems architecture. Together, they bridge operational reality and structured growth strategy, ensuring marketing translates into measurable commercial performance.

Kirsten Le Grace

Kirsten — Founder & Practice Growth Strategist

Kirsten is a former skin therapist and multi-clinic owner who built and scaled treatment-based practices before moving into strategic marketing. Combining hands-on clinic ownership with extensive corporate marketing experience, she connects marketing investment directly to treatment room performance and long-term commercial growth.

Nigel — Co-Founder & Systems Architect

Nigel brings over two decades of digital intelligence and systems thinking to the agency. He oversees operational architecture, commercial and competitor intelligence, and the implementation of Molly, the AI Patient Concierge, grounding growth decisions in structured data and measurable performance.

Partnership

What Working Together Looks Like

Successful partnerships are built on active participation. The strongest outcomes happen through strategic alignment, mutual commitment, and proactive communication.

TRANSPARENT PRICING

No hidden fees or commissions. Clear scope and set monthly pricing.

STRUCTURED ENGAGEMENT

Initial 90-day growth foundation, transitioning to flexible month-to-month.

STRATEGIC OVERSIGHT

Founder-led strategy and direct oversight provided personally by Kirsten.

PRACTICE-LEVEL REPORTING

Clear reporting tied directly to your bookings, revenue, and clinic growth.

Experts

Our team

Trained in aesthetic medical marketing. Focused on practice growth. This is the team behind your marketing systems.

Grace - Marketing Coordinator

Grace

Senior Account Manager

From campaign prep to final delivery, Grace keeps the team aligned and the details handled before they’re needed.

Scott Manager

Scott

Operations Manager

From managing resources to refining processes, Scott keeps projects on schedule and the team moving forward with clarity.

Maggie

Creative and Content Lead

Maggie leads content that converts, bringing strategy, voice and visuals together to elevate every clinic brand.

Max

Google Ads Specialist

Max runs Google campaigns with precision, turning search intent into booked appointments and real clinic growth.

Bridget

Agency AI Concierge

Bridget is our friendly AI face. She answers questions and guides clinic owners toward the right digital marketing solutions to help them take the next step with confidence.

Debbie

Office Manager

Debbie keeps everything running—systems, schedules and the small stuff that makes the big things work smoothly.

Dan

Meta Ads Specialist

Dan’s Meta campaigns cut through the noise, attracting the right clients with scroll-stopping creative and targeting.

Sam

SEO Strategist 

From keywords to content, Sam helps clinics rank higher and stay there, driving long-term traffic that books.

Emily

Web Designer

Emily designs websites that feel as good as they look, sleek, on-brand and optimised to turn visitors into clients.

Let’s build marketing systems that scale with your practice

Whether you’re ready to scale now or exploring strategic growth options, Aesthetix Digital Agency brings the methodology, structure, and execution to help your practice thrive.

Blog

insights and strategies for clinic marketing

Stay ahead in the competitive landscape of clinic marketing. Dsicover the latest trends and actionable tips to elevate your practice’s digital presence