If you run a skin clinic in Australia, you’re probably feeling the pressure around the AHPRA guidelines for advertising. You’ve seen the headlines. You’ve heard the warnings. And the 1 September deadline is coming fast. Some clinics have already started making changes. Others are doing their best to interpret the guidelines and figure out where […]
(Hint: It’s Not Just Clicks) Let’s get one thing straight: running Google Ads for a skin clinic isn’t just about showing up on page one or getting a bunch of clicks. It’s about strategy. It’s about attracting the right clients. And most importantly—it’s about turning traffic into real business growth. But here’s the thing many
What to Expect from a High-Performing Google Ads Campaign for Your Clinic Read More »
Is your clinic website costing you clients and holding back everything else you’re doing to grow? Let’s get straight to the point. You can have the best treatments, the most qualified team, and top-tier technology in your clinic—but if your website doesn’t reflect that, you’re losing clients. And not just casual browsers. We’re talking about
Why Your Clinic Website Might Be Costing You Clients Read More »
Why SEO Still Matters in 2025—and What Most Clinics Get Wrong Let’s be honest: SEO doesn’t feel sexy. It’s not flashy like Instagram. It doesn’t deliver instant wins like Google Ads. And if you’ve worked with an agency that promised “page one in 30 days,” you might feel like SEO is all hype. But here’s
SEO for Skin Clinics in 2025: How to Show Up in AI-Powered Search Read More »
Let’s talk about a question we hear all the time. You searched for your clinic on Google—and your ad didn’t show up. No headline, no offer, no familiar name. Just other clinics staring back at you. Frustrating, right? But before you assume something’s wrong—your campaign’s broken, the ad was disapproved, or your agency’s asleep at
Why Can’t I See My Google Ads?(And Why That Doesn’t Mean They’re Not Working) Read More »
Digital Marketing Terms, Demystified A Glossary for Skin Clinics & Aesthetic Professionals Every industry has its own language. Medicine, law, finance—they all use acronyms and specialist terms that make total sense to insiders, but leave everyone else scratching their heads. Marketing is no different. And if you’re a clinic owner trying to grow your business,
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Sound familiar? Here’s the truth no one likes to say out loud:Hiring a digital marketing agency is not a magic bullet. It’s a partnership. And like any relationship, you get out what you put in. So if you’re serious about growth, it’s time to take ownership—not just of your marketing, but of how you work
How to Work with a Digital Marketing Agency (and Get Results for Your Skin Clinic) Read More »
How Facebook & Instagram Ads Help Drive Clinic Growth You’ve probably been told Meta Ads will grow your clinic. And maybe you’ve tried—boosted a few posts, run a campaign, waited for bookings… but didn’t see the results you hoped for. Here’s the thing:👉 Meta Ads do work. Just not the way most people think. They’re
What Skin Clinics Need to Know About Meta Ads Read More »
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