Kirsten Le Grice

Guide to DigitalMarketing for Med Spas

The Ultimate Guide to Digital Marketing for Australian Skin Clinics

In today’s competitive landscape, digital marketing has become a vital tool for Australian skin clinics seeking to attract more patients and grow their businesses. This guide will highlight the key strategies, including SEO, social media marketing, and paid advertising, to help clinics establish a robust online presence. Additionally, we will explore the importance of compliance […]

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Social Media Trends for Medi Spas

5 Emerging Social Media Trends for Medspas (and How to Use Them)

In the ever-evolving digital landscape, social media has become an indispensable tool for businesses, particularly for medspas. With growing demand for beauty and wellness services, medspas are increasingly turning to platforms like Instagram, Facebook, and TikTok to connect with potential clients. As new trends continue to shape how businesses engage with audiences, staying ahead of

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Why the Right Marketing Partner Feels Like Part of Your Team

Why the Right Marketing Partner Feels Like Part of Your Team (Not Just Another Agency)

Most Clinics Don’t Need “More Marketing” — They Need the Right Partner Ask any clinic owner what they want from marketing, and most will say: “More clients. More bookings. More growth.” But here’s the part no one talks about: you can run more ads, post more content, and still feel stuck — because growth isn’t

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AHPRA Guidelines for Advertising Mean for Your Clinic Website

What the AHPRA Guidelines for Advertising Mean for Your Clinic Website — and What to Do Now

If you run a skin clinic in Australia, you’re probably feeling the pressure around the AHPRA guidelines for advertising. You’ve seen the headlines. You’ve heard the warnings. And the 1 September deadline is coming fast. Some clinics have already started making changes. Others are doing their best to interpret the guidelines and figure out where

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Google Ads Campaign for Your Clinic

What to Expect from a High-Performing Google Ads Campaign for Your Clinic

(Hint: It’s Not Just Clicks) Let’s get one thing straight: running Google Ads for a skin clinic isn’t just about showing up on page one or getting a bunch of clicks. It’s about strategy. It’s about attracting the right clients. And most importantly—it’s about turning traffic into real business growth. But here’s the thing many

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Why Your Clinic Website Might Be Costing You Clients

Why Your Clinic Website Might Be Costing You Clients

Is your clinic website costing you clients and holding back everything else you’re doing to grow? Let’s get straight to the point. You can have the best treatments, the most qualified team, and top-tier technology in your clinic—but if your website doesn’t reflect that, you’re losing clients. And not just casual browsers. We’re talking about

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SEO for Clinics

SEO for Skin Clinics in 2025: How to Show Up in AI-Powered Search

Why SEO Still Matters in 2025—and What Most Clinics Get Wrong Let’s be honest: SEO for Clinics doesn’t feel sexy. It’s not flashy like Instagram. It doesn’t deliver instant wins like Google Ads. And if you’ve worked with an agency that promised “page one in 30 days,” you might feel like SEO is all hype.

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Why Can’t I See My Google Ads?

Why Can’t I See My Google Ads?(And Why That Doesn’t Mean They’re Not Working)

Let’s talk about a question we hear all the time around Google Ads.   You searched for your clinic on Google—and your Google Ad didn’t show up. No headline, no offer, no familiar name. Just other clinics staring back at you. Frustrating, right? But before you assume something’s wrong—your campaign’s broken, the ad was disapproved,

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Digital Marketing Terms

Digital Marketing Terms, Demystified

Digital Marketing Terms, Demystified A Glossary for Skin Clinics & Aesthetic Professionals Every industry has its own language. Medicine, law, finance—they all use acronyms and specialist terms that make total sense to insiders, but leave everyone else scratching their heads. Marketing is no different. And if you’re a clinic owner trying to grow your business,

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How to Work with a Digital Marketing Agency

How to Work with a Digital Marketing Agency (and Get Results for Your Skin Clinic)

Sound familiar? Here’s the truth no one likes to say out loud:Hiring a digital marketing agency is not a magic bullet. It’s a partnership. And like any relationship, you get out what you put in. So if you’re serious about growth, it’s time to take ownership—not just of your marketing, but of how you work

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