Skin Bottega
They were generating demand. Promotions were eroding profitability.
7 Figure
8,109 Conversions
369K+ Impressions
$0.78 CPC
Snapshot
The Situation
Skin Bottega had built strong demand across treatments like Morpheus8 and Skin Needling.
But that demand was heavily supported by ongoing promotional activity.
Over time, clients began to:
- Wait for offers
- Delay bookings
- Anchor value to discounted pricing
The business was growing — but profitability and pricing power were being compromised.
What Changed
- Reduced reliance on constant promotional campaigns
- Strengthened Google Ads as a high-intent acquisition channel
- Built SEO visibility across treatment-based searches
- Shifted demand toward full-price, intent-driven bookings
The Outcome
- 7-figure annual revenue achieved
- 369K+ organic impressions driving consistent visibility
- 8,109 high-intent conversions captured in 2025
- Transition toward stable, full-price demand
Read the full case study below
New patient flow should be predictable. If it isn’t, something in your marketing isn’t working.
Skin Bottega
The Full Case Study
What we changed, what we did, and what it produced
7 Figure
8,109 Conversions
369K+ Impressions
$0.78 CPC
Skin Bottega had already built a strong clinic brand. The treatments were in demand. Clients were converting once they found the business.
The challenge wasn’t demand. It was how that demand was being captured — and monetised.
The Situation
Skin Bottega was generating bookings, particularly through Morpheus8 promotions.
But over time, this created a pattern:
- Clients waited for offers
- Bookings clustered around campaigns
- Revenue relied on discounting
What Was Actually Wrong
What We Did And In What Order
1
Reduce Promotion Dependency
We intentionally scaled back constant promotional activity. This allowed the business to begin resetting client expectations around pricing.
2
Strengthen Search-Led Demand
We focused on capturing existing demand through:
- Google Ads targeting high-intent treatment searches
- SEO building long-term visibility across key services
Instead of creating demand through offers, we captured demand already in-market.
3
Shift Toward Full-Price Booking Behaviour
As visibility improved and reliance on promotions reduced:
- Clients began booking based on need
- Not campaign timing
This was the turning point in both revenue quality and profitability.
The Detail Behind The Numbers
Search Visibility Growth
- 369,150+ organic impressions
- Strong presence across treatment-based searches
- Consistent discovery through branded and non-branded queries
Paid Search Performance
- 10,653 clicks in 2025 (+31.3% YoY)
- 8,109 conversions in 2025
- 7.7% click-through rate
- $0.78 cost per click
This reflects a system capturing high-intent demand efficiently.
Website & Demand Capture
- 29,890 new users entered the ecosystem
More importantly: These users represented treatment-ready traffic, not passive browsing
The Results
7-Figure
8,109
10,653
369K+
7.7%
$0.78
+31.3%
29,890
Full-Price
What This Tells Us
Skin Bottega didn’t need more marketing.
It needed:
- Better visibility
- Better demand capture
- A move away from discount-driven growth
Once those were in place:
- The same demand produced higher-quality revenue
- Clients booked at full price
- Growth became more stable and more profitable
Is This Relevant To Your Practice?
This is a common pattern across Aesthetics clinics:
- Promotions drive bookings but reduce margins
- Clients delay treatment waiting for offers
- Revenue spikes and drops around campaigns
- Demand exists but isn’t captured consistently
If that sounds familiar, the issue is usually structure not demand.
We’ve seen a consistent flow of new clients since working with Aesthetix Digital Agency. Their strategy has elevated our clinic, and we wouldn’t be where we are without them.
— Senae, Owner, Skin Bottega
Scope Of This Engagement
Platforms
Duration
What was included
Running ads and not seeing the bookings to match?
Consistent new patient flow isn’t random. It’s driven by how your marketing is structured.