The Avenue Hair
They were spending on ads. The ads weren’t working.
+107%
20.7%
238x
$0.68
Snapshot
The Situation
Sarah was already running Google and Meta ads. After months of investment, the bookings weren’t there. The targeting was too broad, the creative didn’t reflect the actual salon experience, and the two platforms weren’t working together.
What Changed
- Rebuilt both ad accounts around clear service and intent
- Introduced video content that reflected the real in-salon experience
- Aligned Google and Meta into a single acquisition system
The Outcome
- 107% more bookings
- 20.7% revenue growth year on year
- $1.24M in revenue from $8,063 in ad spend
- Not a bigger budget – a better setup
Read the full case study below
New patient flow should be predictable. If it isn’t, something in your marketing isn’t working.
The Avenue Hair
The Full Case Study
What we changed, what we did, and what it produced
+107%
20.7%
238x
$0.68
Sarah had already committed to digital advertising. She wasn’t looking to be convinced that ads worked as she’d already been running them.
The problem was that after months of investment, the results weren’t there. Bookings weren’t growing in the way the budget should have been producing.
The Situation
The Avenue Hair is a premium salon. The in-person experience is genuinely high-end — the space, the team, the results clients get.
But online, none of that was coming through.
The ads looked like any other salon’s ads. The targeting was broad. Google and Meta were running as two separate efforts with no real connection between them. And the budget — while not enormous — was being spread across audiences that weren’t the right fit.
Sarah knew something wasn’t right. She just didn’t know exactly what.
What Was Actually Wrong
What We Did And In What Order
1
Fix the Foundations
We rebuilt both ad accounts. New campaign structure, tighter targeting, and proper conversion tracking so we could actually see what was working. There was no point optimising something that wasn’t set up properly.
2
Align the Creative
We developed video content that showed what walking into The Avenue Hair actually looked like — the environment, the team, and client results.
The goal was simple: people who saw the ads should feel like they already knew the salon and what they were booking into.
3
Connect the Platforms
Meta and Google were set up to work together.
Meta reached people earlier in the decision-making process, building familiarity and generating interest. Google captured high-intent demand from people actively searching and ready to book. Retargeting kept the salon visible to people who had already shown interest but hadn’t booked yet.
The Detail Behind The Numbers
Google Ads
We focused on people actively searching for premium hair services in the local area — the kinds of searches that indicate someone is ready to book, not just browsing.
The cost per click dropped from $1.75 to $0.68. The click-through rate reached 6.34%, approximately double the industry average.
Meta Ads
Video campaigns ran across Facebook and Instagram showing the salon’s environment and client results.
The campaigns drove over 6,800 clicks to the website from highly targeted audiences, bringing in qualified traffic aligned with the salon’s premium positioning.
The goal wasn’t immediate booking, it was building enough familiarity that when someone was ready to book, The Avenue Hair was already front of mind.
How They Worked Together
Both Meta and Google operated as a coordinated acquisition system, not separate campaigns; driving stronger, more consistent booking volume.
Meta built visibility and kept the brand in-market. Google captured high-intent demand from people actively searching and ready to book.
Booking Pathway
The website was already well designed and aligned with the brand.
We focused on improving conversion, clarifying key information, strengthening on-page messaging, and making the journey to the “Book Now” button more direct and obvious.
The Results
+107%
512
600+
6.34%
-61%
$1.24M
20.7%
238x
Total ad spend across the full 12 months: $8,063. That equates to $238 in revenue for every $1 spent on advertising.
What This Tells Us
The budget wasn’t the problem. Sarah was already spending.
What was missing was a structure that made that spend work. The right targeting, the right creative, and platforms working together instead of separately.
Once those things were in place, the results followed.
This is what we see consistently: clinics and practices already investing in marketing but not seeing results aren’t usually spending too little. They’re missing the structure that turns spend into predictable bookings.
Is This Relevant To Your Practice?
This is a pattern we see regularly across skin, aesthetic, and cosmetic practices:
- Ads are already running but not producing consistent bookings
- The practice delivers an excellent experience, but that’s not coming through in the marketing
- Budget is being spent across platforms with no clear connection between them
- There’s no clear visibility on what’s actually working
If that sounds familiar, the issue is almost always the setup — not the budget.
“Aesthetix Digital Agency completely transformed our business. Their strategies brought in the right clients, boosted our bookings, and made everything from our ads to social media feel cohesive. We’ve seen incredible growth and couldn’t be happier with the results.”
— Sarah, Owner, The Avenue Hair
Scope Of This Engagement
Platforms
Duration
What was included
Running ads and not seeing the bookings to match?
Consistent new patient flow isn’t random. It’s driven by how your marketing is structured.