If you run a skin clinic in Australia, you’re probably feeling the pressure around the AHPRA guidelines for advertising.
You’ve seen the headlines. You’ve heard the warnings. And the 1 September deadline is coming fast.
Some clinics have already started making changes. Others are doing their best to interpret the guidelines and figure out where to start when it comes to their marketing and advertising.
Everyone’s doing what they can — in between managing clients, patients, staff, bookings, stock, and the dozen other things that go into running a busy clinic.
And in nearly every conversation we’re having right now, we’re hearing the same things:
- “This is overwhelming, and I don’t want to get it wrong.”
- “We’ve already spent money,are we going to have to redo everything again?”
- “I just want someone to tell me what to fix and make sure it still works.”
You’re Not Alone — and You’re Not Doing Anything Wrong
The new AHPRA and TGA regulations are confusing. You’re getting legal advice, marketing advice, second-hand advice… and meanwhile, your website, blogs, social media posts, emails, and google and meta ads might all be affected.
Some may need small edits. Some of it might be fine. And some of it might be quietly putting your clinic at risk.
Here’s the part no one’s really saying.
"This Isn’t Just a Legal Fix. It’s a Strategic Move."
At Aesthetix Digital Agency, we’re working with dozens of Australian skin clinics to bring their websites and content into alignment with the AHPRA guidelines for advertising — without losing performance or personality.
But compliance is just the beginning.
When we work with clinics, we also:
- Rebuild your content so it ranks better on Google and Meta
- Optimise for AI search — so your clinic is the one recommended when people ask about treatments like yours.
- Align your messaging with what real patients are actually searching for
- Keep your tone of voice intact — just made safe under the new guidelines
Because this isn’t about watering your brand down.
It’s about making sure you’re found, trusted, chosen and recommended — by Google, AI platforms, and most importantly, by the clients and patients you want to reach — all while staying compliant.
It’s Exactly What Lisa Was Feeling
Lisa runs a busy clinic in Sydney. She came to us feeling overwhelmed by the new AHPRA Guidelines. She wasn’t sure what needed fixing — she just wanted to do the right thing and make sure her clinic’s advertising was compliant.
We carried out a full audit of her marketing and advertising — website, blog, email content, social media, Google Ads, and Meta Ads.
What we found was common to most clinics’ online marketing and advertising:
- High-risk language and therapeutic claims — including terms like “non-invasive,” “guaranteed,” “safe,” and references to outcomes without balanced or factual context
- Missing required disclaimers — especially on testimonials, patient reviews, before-and-after imagery, and treatment benefit claims
- Implied results without consultation messaging — content or CTAs that suggest suitability or outcomes without stating that a consultation is required
- Risky pricing and promotional language — such as time-limited discounts, vague savings claims, or pricing that may pressure consumers to book without adequate consideration
- No SEO structure — and no visibility in Google search or AI platforms like ChatGPT, Gemini, and Copilot, which are now actively recommending local skin clinic services. This is no longer a “nice to have” — with Google and AI search evolving fast, being found and trusted online is critical to staying visible and competitive.
We fixed the compliance risks, rebuilt her content with SEO and AI optimisation in mind, and protected her tone of voice so it still felt like her — just safer, smarter, and more visible.
“I thought I just needed a legal fix. What I got was a totally transformed online presence. Now I’m compliant and busy.”
Lisa’s not alone. We’re hearing the same thing from clinics across the country — from solo operators to well-established teams — all trying to stay compliant without losing momentum.
That’s where we come in.
Here’s What We’ll Do For You
- We’ll keep it straightforward — no pressure, no jargon. Just experienced, human eyes on your content and a clear plan you can trust.
- We’ll manually review your website and blog
No AI shortcuts. No templates. Just practical clinic and compliance knowledge — line by line. - We’ll show you exactly what needs changing — and why
No overwhelm. Just a clear breakdown of what’s non-compliant, why it’s not compliant, what needs adjusting, and how we’ll fix it. - We’ll fix what’s needed — and optimise while we’re there
That includes SEO, local search, and AI visibility, so your website becomes both compliant and easier for clients and patients to find.
Why Clinics Trust Us
We’re not a generalist agency. We work exclusively with skin clinics, medspas, and medical aesthetic professionals — and we speak your language, with first-hand experience as former clinic owners.
That means:
- We understand your treatments, services, and patients
- We protect your brand voice and your client / patient trust
- We know how to stay compliant without stripping your message back to beige
Most clinics don’t need a full rewrite. Just the right edits in the right places, done with care.
Not Sure What Support You Need?
We offer four clear pathways — depending on whether you want to get informed, need urgent fixes, or are ready to take your marketing to the next level.
Here’s a quick look:
-
- Download the Compliance Guide
A practical, plain-English overview of the most important AHPRA and TGA marketing rules — with examples and a compliance checklist. - Request a Free Mini Audit
A quick, no-obligation scan of your website to flag major breaches. Clarity without commitment. - Get a Full Compliance Fix
A done-for-you service to identify and correct non-compliant content across your website and blog — before the 1 September deadline. - Add SEO + AI Visibility
A full compliance + visibility package for clinics who want to get found, stay trusted, and grow — without relying on paid ads.
- Download the Compliance Guide
No matter where you’re at, we’ll help you choose the best next step — and guide you through it.
Choose What’s Right for You
Whether you’re ready to dive in or just want to understand where you stand, take the next step that feels right for you.
Download the Free Compliance Checklist
A plain-English guide to the most common TGA and Ahpra-related marketing and advertising risks with examples of common breaches and suggested fixes.
[Download the Guide]
Book a Free Marketing Compliance Consultation
If you’d rather talk it through, book a no-pressure call with Kirsten. She’ll review your current marketing and advertising, flag any issues, and help you build a plan.
What if your compliance updates were just the first step and not the end goal?
Let’s talk about how to turn this momentum into stronger, smarter clinic marketing that supports long-term visibility and growth.
